How do you feel about the future? Is your family doing okay? Are the people around you hopeful
or gloomy? With the Brighter Life Index: Social Sentiment or BLISS, Sun Life will show how
optimism, prosperity, and the bayanihan spirit can produce a positive ripple from ourselves to our
loved ones and to the community where we live.
BLISS is a Facebook application that aims to get the pulse of Filipinos about their current financial
situation as well as their outlook for the future.
“BLISS gives us the canvas to paint our #LiveFreePH campaign. Through crowdsourcing, we seek
the brightest spots while also determining the areas that are in need of a bit more sunshine,”
explained Sun Life of Canada (Philippines), Inc. Chief Marketing Officer Mylene Lopa. “Together
with the Sun Life Foundation, we will help turn dim prospects to bright opportunities.”
How BLISS happens
Harnessing the power of crowdsourcing, BLISS gathers insights directly from consumers by asking
Filipinos about their current state and their outlook for the future. Responses will be collected
primarily via Facebook.
The results will be embodied by a map of the Philippines, where positive sentiments will be
represented by sunny weather, while negative ones will be indicated by thunderstorms. This will
be updated real time, with different aggregations available for viewing.
BLISS will also radiate warmth in real life, as the Sun Life Foundation pledges to match survey
responses with a donation to help localities with bleak outlooks, as indicated by the stormy icons
in the results map. Inspired by the practice of bayanihan (communal work), the initiative
translates insight to action, via the information that will be shared by online users.
“Sun Life Foundation believes in action that is powered by insight, and we’re bringing that to the
social media platform through BLISS,” said Sun Life Foundation Executive Director Anne Zillah
Flores. “We’re taking it further by actually responding to the gaps that will be determined. We will fund projects to help communities with bleak prospects so they can adopt a brighter outlook.”
BLISS to #LiveFreePH
From the present to the future, BLISS narrates the changing story of Filipinos from multiple points
of view: self, family, and community. Income, health, and work-life balance are identified as
personal concerns; food, nutrition and financial security comprise the familial territory; while
access to quality education, healthcare, and livelihood opportunities are the societal factors that
impact the nation as a whole. When addressed properly, these concerns can become the building
blocks of a nationwide movement towards financial independence.
“From BLISS, we lay down the blueprint of #LiveFreePH – to practice foresight by being conscious
of our needs while sharing the benefits of living the brighter life,” Lopa said. “We hope that by
working together towards financial freedom, we can create a story of a prosperous and optimistic
nation, because in our journey to financial freedom, we can go far if we go together.”
Share the BLISS to help communities in need and the chance to win awesome prizes like an iPad
Air. Go to http://bit.ly/1hDBxhn to begin.
About Sun Life Financial
Celebrating 150 years in 2015, Sun Life Financial is a leading international financial services
organization providing a diverse range of protection and wealth products and services to
individuals and corporate customers. Sun Life Financial and its partners have operations in a
number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland,
Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam,
Malaysia and Bermuda. As of March 31, 2015, the Sun Life Financial group of companies had total
assets under management of $813 billion. For more information please visit www.sunlife.com.
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