Thailand Bolsters Exhibition Ties with the Philippines. Extra Benefits will be offered through ‘Thailand Extra Exhibition’
With the Philippines considered as one of the priority countries for Thailand for trade, the Thailand government ups its marketing efforts and bolsters its exhibition platform as a gateway to do business with the ASEAN market.
The Thailand Convention and Exhibition Bureau (TCEB) takes the lead on behalf of its government in the development and success of Thailand's MICE sector with the launch of
"Extra Exhibitions: Expand Business Opportunities in ASEAN" on Dec. 9 and 10, at the Makati Diamond Residences Hotel in Ayala Center, Makati City.
TCEB has chosen Manila to be the venue of the international launch of the promotional campaign which will serve as a business matching platform for Thai-registered public exhibition organizers (PEO) engaged in trade, energy, food and agriculture, health and wellness, and automotive and logistics to present and promote their trade shows with Philippine trade associations.
Bilateral trade between the two countries has reached more than $5 billion annually in recent years, with Thailand as the Philippines’ eighth largest trading partner in 2014. On the other hand, the Philippines is Thailand’s 6th largest trading partner in the ASEAN and the 18th biggest in the world.
Last year, visiting Thailand Prime Minister Prayut Chan-o-cha cited that bilateral trade between the two countries grew at 10 percent and urged the two countries to ‘’work even more closely together to enhancing the ‘Partnership for Prosperity’ between Thailand and the Philippines and strengthening the ASEAN community at large.”
In that same visit, President Aquino noted that San Miguel Corp., Liwayway Food Industries Co. Ltd., Goldilocks, and Monde Nissin “have established their presence” in Thailand, while Thai enterprises have “likewise opened doors of opportunity” for Filipinos.
At least eight PEOs will participate in the event which hopes to generate awareness of TCEB and promote exhibitions and extra exhibitions in Thailand, as well as, expand business opportunities in ASEAN with industry professionals.
On Dec. 9, Thailand ambassador to the Philippines Thanatip Upatising will deliver the opening remarks at a networking reception for the Philippines' chambers of commerce, officials of federations and associations of various sectors with Thai-registered exhibition organizers.
On Dec. 10 , TCEB Vice President Supawan Teerarat will lead a business forum where presentations of representatives of exhibition organizers from Thailand will be highlighted.
In 2013, the TCEB and the Philippine Chamber of Commerce and Industry (PCCI) and the Chamber of Commerce of the Philippine Islands (CCPI) signed a memorandum of agreement to establish long term strategic partnership in the Meetings, Incentives, Conference and Exhibitions (MICE) between the Philippines and the Kingdom of Thailand.
LIST OF PARTICIPATING ORGANIZERS during the TCEB Philippine Roadshow 2015
Bangkok Exhibition Services Ltd. (BES) was founded in 1989 by London based OES as a pioneer of professional international trade exhibitions and conferences in Thailand, BES has since expanded its business activity to India, Myanmar and Vietnam. BES is a member of the Allworld Exhibition Alliance of international trade show organisers, managers and consultants, with a history dating back to London in 1895. The Allworld Alliance is the largest private network of exhibition and conference organisers in Asia and launched its first event in the region in 1968, its calendar in Asia now features a continuous programme of over 200 regular exhibitions in 17 countries serving virtually all major industries and technologies.
BES is also a professional event management company with extensive international experience of managing independent exhibitions, conferences and special events throughout Asia
Impact Exhibition Management Co, Ltd operates the Impact Exhibition and Convention Centre in Thailand – the biggest venue in Thailand with an indoor floor space of over 140,000 sqmetres. We are also a professional exhibition organiser that organizes and manages professional trade and public exhibitions, conferences, working in hand with international trade associations and organisers across a broad spectrum of industries.
As a leading exhibition organiser in Thailand, we create effective marketing platform and offers a comprehensive range of turnkey exhibition management solutions ranging from market research, exhibitor and visitor promotions, sales, advertising and promotion, public relations, operations to on site logistic management for exhibition and conferences of all sizes and industries. For more information, please visit www.impact.co.th
N.C.C. Exhibition Organizer (NEO) is Thailand’s leading professional trade and consumer exhibition organizer with the long history of success since 2004. Member of NCC Group of Conglomerated Companies who is the government’s concessionaire to manage the nation‐renowned the Queen Sirikit National Convention Center in Bangkok, NEO has vision to be Thailand’s top 5 organizer by 2020 with the missions to partner its professionalism, reliabilities, and dedications with overseas partners to joint‐owned events and shows in energy, agricultures, foods, leisure, and travel.
Nishio Rent All (Thailand) Co., Ltd. had been established on 17 February 1995. We are rental business supplying rental products for various types of work; for example, construction industry, event/ exhibition industry and etc. Also, organizing the international exhibition “Thailand International TRUCK SHOW.”
As Thailand’s “Global to Local to Global” exhibition organiser, UBM Asia (Thailand) provides a unique platform for industrial products that have been manufactured domestically. UBM Asia (Thailand) also helps facilitate the transfer of technology, which is made available to over 400 media professionals around the world. Through exhibitions and publications, UBM Asia (Thailand) continuously assists Thai companies to successfully market their products at an international level. UBM Asia (Thailand) is a member of the UBM Asia group of companies.
VICTAM Foundation originally founded to organize a trade shoe for suppliers to the animal feed and related industries. This became the famous FIAAP / VICTAM / GRAPAS exhibitions. In due course the foundation widened its scope of activities to promoting the international feed, grain and biomass industry in general. These activities can adopt various forms, such as the organization o exhibitions, conferences, student exchanges, publishing, support of research projects and institutes, and contacts with and support of relevant associations. The VICTAM Foundation owns 100% of the share of VICTAM International BV, the organizer of the FIAAP/VICTAM/ GRAPAS exhibutuins.
VNU Exhibitions Asia Pacific Co., Ltd focuses on the development of business to business exhibitions in the fast growing South East Asian region, in particular in the sectors agri-food, scientific & laboratory equipment, chemical, life sciences & biotechnology. The exhibitions include VIV Asia, Thailand LAB INTERNATIONAL, BIO Investment Asia, LIFE Sciences Asia, etc. The company look for growth through new launches, project cooperation with third partners and acquisitions in the ASEAN-region
The Outlook of Thailand’s Exhibition Industry
The Thailand Convention and Exhibition Bureau (TCEB) expects that in the fiscal year 2016, international business travellers to Thailand will increase by about 5 percent or to 1,060,000 delegates, generating an income of around USD2.56B.
According to the Trade Fair Industry of Asia 2015, the exhibition industry in Asia grew in 2014 by 6.8 percent in terms of space sold, compared with a year-on-year increase of 6.6 percent in 2013, and 2.7 percent in 2012.
Macau was the fastest growing market in 2014, up 38 percent, followed by Indonesia (9.2 percent), Taiwan (8.8 percent), Philippines (8.8 percent) and Thailand (8.6 percent).
Markets in Southeast Asia performed strongly. Thailand grew well above the regional average, posting growth of between 27 percent and 33 percent. In 2014, net space sold was up 8.6 percent - following a 9 percent mincrease in 2013. S pace sold jumped from 506,250 square meters in 2013 to 550,000 square meters in 2014.
By industry, Engineering / Industrial goods remained the top category this year and generated highest revenue in Asian market.
The trade fair market in Thailand is resilient and tends to bounce back quite quickly. In fact, during the past five years, net space sold in Thailand increased by over 27 percent - well ahead of the regional average of 20 percent for the same period (2010-2014).
The impending establishment of the ASEAN Economic Community (AEC) should also help to boost the growth of Thailand’s trade fair market. Net space sold is expected to increase significantly ahead of the regional average in both 2015 and 2016.
Thailand’s exhibition market remains the largest trade fairs market, in terms of net square meter sold in 2014, in ASEAN and ranked 8th in Asia. The capacity is of venue space is 222,984 square meters from 9 exhibition venues. In terms of revenue, in 2014, Thailand’s estimated annualized revenues were US$188.9, revenue per fair was US$2.1 million, with a total of 88 trade fairs.
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