MALAYSIA, November 3, 2016 – Lazada Malaysia unveils the biggest online shopping event in Southeast Asia, Online Revolution, with participation of more than 1,000 brands and 55,000 international and local merchants. This month-long event, which takes place from 11 November 2016 to 14 December 2016, is Lazada’s fifth Online Revolution since its inaugural launch in 2012.
The theme for this year’s Online Revolution is “Brands for All”, and marks Lazada’s evolution into a one-stop shop for Malaysian’s favorite brands. Participating brands in this year’s Online Revolution include Drypers, L'oreal, Nestlé, Samsung as well as Prodiet, Microsoft, ZTE, Goon, Bosch, Tesco, Mattel, Sports Direct and many more.
Hans-Peter Ressel, CEO of Lazada Malaysia said, “At Lazada Malaysia, we are committed to offering Malaysians access to millions of choices. 81% of our shoppers reside outside of KL, with limited access to quality branded products and shopping malls. Online Revolution 2016, themed “Brands for All” is about bridging the gap between brands and consumers. We offer brands unparalleled access to consumers outside of metropolitan cities while we empower consumers to gain access to more than 1,000 brands they love”.
“Today we have a consumer demographic that is older, more diverse, and more sub-urban. We are conscious of consumers evolving demands, and aim to serve the needs of every Malaysian. That’s why we offer unparalleled choice - a catalogue of over 7 million products across 17 product categories; with our fastest moving products being diapers, groceries and small kitchen appliances”, concluded Mr. Ressel.
During the event, shoppers can expect to discover more than 500,000 deals, including jaw-dropping offers from international and local brands, as well as exclusive launches of branded items. Lazada Malaysia will also feature promotions from various marketing partners – customers will stand a chance to win free flights from AirAsia Big, as well as special offers from DiGi, Maxis, Domino’s Malaysia, Caltex, HSBC, CIMB, TGV Cinemas and Maybank during the 2016 Online Revolution.
Lazada Malaysia brings top brands at amazing deals to savvy Malaysians.
About Lazada Online Revolution
The Lazada Online Revolution is the biggest online shopping and selling event in Southeast Asia bringing brands, retailers and consumers together in six countries.
Lazada started the Online Revolution on 12 December 2012 (12.12) to educate consumers on online shopping and its conveniences. The one-day sale sparked a shopping frenzy that grew into an annual month-long event.
Since then, Lazada Online Revolution has proven itself to be Southeast Asia's busiest online retail event. In 2015, US$40 million in Gross Merchandize Value was recorded in its three-day finale.
Lazada Online Revolution 2016 will see big retail and marketing brands participate to create an unmatched assortment of popular, quality products, and the best deals for Southeast Asian consumers.
About Lazada Group
Lazada Group operates Lazada, Southeast Asia’s number one online shopping and selling destination, with presence in Indonesia (www.lazada.co.id), Malaysia (www.lazada.com.my), the Philippines (www.lazada.com.ph), Singapore (www.lazada.sg), Thailand (www.lazada.co.th) and Vietnam (www.lazada.vn).
Launched in March 2012, Lazada is pioneering eCommerce in the region by providing customers with an effortless shopping experience with multiple payment methods including cash-on-delivery, extensive customer care and free returns. Lazada features a wide product offering in categories ranging from consumer electronics to household goods, toys, fashion and sports equipment.
Lazada offers brands and merchants a marketplace solution with simple and direct access to about 560 million consumers in six countries through one retail channel.
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